Journey Results
Free: one journey, checked daily
The full step timeline, screenshots, and success rate for a single flow — usually checkout or your main form — with email alerts.
NorthDuty Pricing
Plans are sized by one thing: how many journeys you monitor, and how often they run. Every new account starts with 7 days of full access, no credit card. After that, Free keeps one journey running daily, and paid plans add more journeys, faster checks, more sites, and the included monitoring stack.
Start your 7-day trial — no credit card, free plan after.
Free to start, no card required; paid plans scale with the checks you actually run.
Pricing Plans
Your first 7 days include everything below — Pro-level limits, user journeys, API monitors, UI change detection, and every alert channel. Pick a plan when the trial ends, or stay on Free. The same five plans and limits are shown everywhere NorthDuty pricing appears.
Free
$0
One journey, checked once a day. Enough to know checkout still works each morning.
- 1 user journey, checked daily
- 1 site
- 20 pages monitored
- Health checks every 5 minutes
- Email notifications only
Starter
$29/mo
Three journeys every 15 minutes — checkout, signup, login — on up to 3 sites.
- 3 user journeys, checked every 15 minutes
- 3 sites
- 100 pages monitored
- Health monitoring
- Check every 5 minutes
- Page stability monitoring
- Deployment monitoring
- API monitors (5 monitors)
- All alert channels (email, Slack, SMS, and more)
Pro
$79/mo
Twenty journeys every 5 minutes across 10 sites. The agency tier.
- 20 user journeys, checked every 5 minutes
- 10 sites
- 500 pages monitored
- Health monitoring
- Check every 1 minute
- Page stability monitoring
- Deployment monitoring
- API monitors (10 monitors)
- All alert channels (email, Slack, SMS, and more)
Business
$199/mo
Fifty journeys across 25 sites, for agencies with a deep client roster.
- 50 user journeys, checked every 5 minutes
- 25 sites
- 2,000 pages monitored
- Health monitoring
- Check every 1 minute
- Page stability monitoring
- Deployment monitoring
- API monitors (50 monitors)
- All alert channels (email, Slack, SMS, and more)
Enterprise
$499/mo
One hundred journeys, dedicated workers, and priority support.
- 100 user journeys, checked every 5 minutes
- 100 sites
- 5,000 pages monitored
- Priority support
- Dedicated workers
- Health monitoring
- Check every 1 minute
- Page stability monitoring
- Deployment monitoring
- API monitors (300 monitors)
- All alert channels (email, Slack, SMS, and more)
Pricing built around website risk, not just raw checks
A marketing site with one contact form and an agency running twenty WooCommerce stores do not need the same number of journeys. NorthDuty's plans scale with the flows you protect — one daily journey on Free, three every 15 minutes on Starter, twenty every 5 minutes on Pro — and health checks, page limits, and API monitors scale alongside.
The 7-day trial exists so you can find that level by using it rather than guessing from a table. Run journeys and UI change detection on your real site for a week, see which ones actually catch things, and pick the plan that matches what you used.
NorthDuty then keeps a free plan underneath — one site, one daily journey — and scales into larger page counts, faster journey checks, and page stability. Nothing lapses if you do not choose: the workspace moves to Free and keeps monitoring.
What you are really paying for
NorthDuty pricing maps to the level of business risk and monitoring depth you need to cover.
- Journeys: how many checkout, signup, login, and form flows run, and how often
- Sites: from one site on Free to 100 on Enterprise, for agencies with client rosters
- The included stack on every plan — health checks, SSL and DNS, visual diffs, API monitors, deploy detection, status pages
- A 7-day full-feature trial to run journeys on your own site before paying
- A free plan that keeps one journey running daily, forever
What each tier changes in the product
Every plan runs journeys. Moving up buys more of them, run more often, with more evidence and more alert channels around each failure.
Alert Rules
Starter: 3 journeys every 15 minutes, all alert channels
Slack, SMS, and threshold rules on failed journeys, health score, response time, and SSL expiry. Page stability and deploy detection switch on.
UI Changes
Pro and up: 20+ journeys every 5 minutes, across client sites
Ten or more sites, 1-minute health checks, and visual diff evidence on every page — the tier built for agencies on retainer.
How to choose the right plan
Pick the plan shape that matches your current website complexity and risk.
1
Count the flows that make money
Checkout, signup, login, lead form — per site. That number is your plan.
2
Decide how fast you need to know
Daily is fine for a brochure site. A store that takes orders around the clock wants every 15 or 5 minutes.
3
Use the trial to confirm it
For 7 days everything is unlocked, so you can run journeys and UI change detection on your real site and see which ones actually catch something.
4
Choose a plan that fits today
Start with the monitoring depth you need now rather than overbuilding on day one.
5
Expand as the site grows
Add more coverage as new pages, flows, launches, and stakeholders become important.
Compare plans
A feature-by-feature look at what is included in each NorthDuty plan.
| Feature | Free $0 | Starter $29/mo | Pro $79/mo | Business $199/mo | Enterprise $499/mo |
|---|---|---|---|---|---|
| Sites | 1 site | 3 sites | 10 sites | 25 sites | 100 sites |
| Monitored pages | 20 | 100 | 500 | 2,000 | 5,000 |
| Health monitoring | Health monitoring + 1 daily journey | Health monitoring | Health monitoring | Health monitoring | Health monitoring |
| Check frequency | Every 5 minutes | Every 5 minutes | Every 1 minute | Every 1 minute | Every 1 minute |
| Page stability monitoring | — | ✓ | ✓ | ✓ | ✓ |
| Deployment monitoring | — | ✓ | ✓ | ✓ | ✓ |
| User journeys | 1 journey | 3 journeys | 20 journeys | 50 journeys | 100 journeys |
| Journey check frequency | Daily | Every 15 minutes | Every 5 minutes | Every 5 minutes | Every 5 minutes |
| API monitors | — | 5 monitors | 10 monitors | 50 monitors | 300 monitors |
| Notifications | Email notifications only | All alert channels (email, Slack, SMS, and more) | All alert channels (email, Slack, SMS, and more) | All alert channels (email, Slack, SMS, and more) | All alert channels (email, Slack, SMS, and more) |
| Priority support | — | — | — | — | ✓ |
| Dedicated workers | — | — | — | — | ✓ |
Pages To Review Before Choosing A Plan
These pages explain the monitoring depth included in NorthDuty.
Feature
Uptime Monitoring
Monitor uptime every 5 minutes by default with HTTP, SSL, DNS, blank-page detection, broken resources, JavaScript errors, and API call tracking.
Explore Uptime MonitoringFeature
Visual Regression Monitoring
Screenshot-based visual regression testing and website change detection for key pages — get pixel diffs on design, content, and layout changes, no code required.
Explore Visual Regression MonitoringFeature
User Journey Monitoring
NorthDuty runs your checkout, signup, login, and form flows in a real browser on a schedule and reports the exact step that failed — with a screenshot. AI-suggested, no scripts.
Explore User Journey MonitoringSolution
For Ecommerce
Monitor ecommerce checkout, add-to-cart, payment paths, blank pages, JavaScript errors, and visual regressions.
View For EcommerceSolution
SaaS Website Monitoring
Use NorthDuty for SaaS website monitoring to protect signup, login, onboarding, billing, and customer-facing application flows.
View SaaS Website MonitoringComparison
UptimeRobot Alternative
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Pingdom Alternative
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Datadog Alternative
Looking for a Datadog alternative? Compare NorthDuty vs Datadog for focused website health monitoring and simpler website reliability workflows.
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Checkly Alternative
Looking for a Checkly alternative? Compare NorthDuty vs Checkly for business-friendly website health monitoring and customer-journey visibility.
Compare ChecklyFrequently Asked Questions
Answers to common questions about choosing a NorthDuty plan.
What is included in the free trial?
Every new workspace gets 7 days with all features unlocked: user journey monitoring, API monitors, UI change detection with pixel diffs, deployment monitoring, one-minute check frequency, and every alert channel including Slack, Teams, and SMS. No credit card is required to start it.
What happens when the trial ends?
Nothing is charged and nothing is cancelled, because there is no card on file. Your workspace moves to the Free plan and keeps running health checks on one site and up to 20 pages, plus one user journey checked once a day. The projects, journeys, and monitors you set up during the trial are kept — the ones beyond what Free covers simply stop running until you choose a plan.
Do I need a credit card to start?
No. The trial starts automatically when you register and needs no payment details. You only enter card details if you decide to choose a paid plan.
Do I need user journey monitoring on day one?
Not always. Many teams start with website health monitoring, then add user journey monitoring for checkout, login, or other business-critical flows. Every plan including Free runs at least one journey, and the trial is a good time to try more of them, since journeys are unrestricted for the full 7 days regardless of the plan you end up on.
Which plan is best for ecommerce monitoring?
Most ecommerce teams need at least enough coverage for product pages, cart, checkout, and third-party services. Pro-style coverage is usually the right starting point.
Can agencies use NorthDuty across multiple client websites?
Yes. Agencies typically need broader coverage so they can monitor multiple client sites, important templates, and core customer journeys from one platform.
Call To Action
Start monitoring your website with NorthDuty today.
Choose a NorthDuty plan that matches your website risk today, then expand coverage as more pages, customer journeys, and stakeholders become business-critical.
7 days with every feature unlocked, no credit card required — then keep monitoring on the free forever plan.