Incident log in Google Sheets
Append every alert as a row — timestamp, project, rule, severity, observed value — and you have a free incident history for reports and postmortems.
NorthDuty's custom webhook channel posts alert JSON to any URL — including a Zapier Catch Hook. Point it at a Zap and every monitoring signal — downtime, a failed checkout journey, a visual change, an expiring SSL certificate — can trigger workflows across the 8,000+ apps Zapier connects. Setup takes about two minutes and no code.
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Every alert can start a Zap - tickets, sheets, on-call, client updates, no code.
Four patterns cover most setups — mix and filter by severity, rule type, or project.
Append every alert as a row — timestamp, project, rule, severity, observed value — and you have a free incident history for reports and postmortems.
Open a task when a journey fails or a page breaks, with the dashboard link and failing rule in the description, assigned to whoever owns that project.
Filter for severity critical and trigger a phone call, SMS, or push through the on-call apps Zapier connects — quiet for warnings, loud for real incidents.
Route each client project's alerts into that client's Slack channel, a templated email, or your PSA tool, so 'we caught it first' is automatic.
A chat message is easy to miss and impossible to act on automatically. Routing the same alert into Zapier turns it into a workflow: the incident gets logged, a ticket gets opened, the right person gets paged, and the client gets notified — all from one webhook, with no engineer in the loop.
Every alert arrives as structured JSON, so Zaps can branch on the data: filter by severity to page someone only for critical alerts, branch by rule type so journey failures open tickets while SSL warnings just log, or route by project name so each client's alerts reach that client's tools. The payload includes the alert title, rule type and label, severity, the project's id, name, and base URL, the threshold and observed value with unit and comparator, a link to the project dashboard, and a human-readable message.
The webhook carries data, not just words — automation can act on data.
One webhook URL is the whole integration.
In Zapier, create a new Zap and choose 'Webhooks by Zapier' → 'Catch Hook' as the trigger. Zapier shows a unique webhook URL — copy it.
In your NorthDuty project, open notification channels, add a Custom Webhook channel, and paste the Zapier URL as the destination.
Point the alert rules you care about — journey failures, downtime, visual changes, SSL expiry — at the new channel, alongside any existing email or Slack routing.
Trigger a test alert so Zapier catches a sample payload, then map fields like title, severity, project name, and dashboardUrl into your action steps and turn the Zap on.
Explore pricing, feature details, solution pages, and related tools connected to this website monitoring use case.
Pricing
NorthDuty plans are sized by how many checkout, signup, and login journeys you monitor: Free (1 daily journey), $29 Starter, $79 Pro, $199 Business, $499 Enterprise. 7-day full trial, no card.
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Explore NorthDuty features: website health checks every 5 minutes, screenshot-based visual change detection, and AI-suggested user journey monitoring in one project.
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Explore NorthDuty solutions for ecommerce website monitoring, SaaS website monitoring, agency website monitoring, and startup website monitoring.
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Route NorthDuty alerts to the channels your team uses: email, Slack, Microsoft Teams, Discord, Google Chat, custom webhooks, Telegram, SMS, and WhatsApp.
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Send NorthDuty monitoring alerts into Make (formerly Integromat) scenarios with one webhook URL: route incidents, build client reports, and connect 2,000+ apps — works on Make's free plan.
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Trigger n8n workflows from NorthDuty monitoring alerts with a webhook node: self-hosted or cloud, full alert JSON, no code. A natural fit for agencies running their own automation stack.
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Send NorthDuty alerts to email, Slack, Teams, Discord, Google Chat, webhooks, Telegram, WhatsApp, and SMS.
Explore AlertingAnswers to common questions about this monitoring feature and when teams should use it.
A native Zapier app with built-in triggers is on the roadmap. Today the connection runs through NorthDuty's custom webhook channel and Zapier's Catch Hook trigger, which takes about two minutes to set up and carries the full alert payload.
A JSON object with the alert title, rule and ruleLabel, severity, project (id, name, baseUrl), threshold, observedValue, unit, comparator, a dashboardUrl link, and a plain-language message — everything a Zap needs to filter, branch, and act.
Custom webhook channels are available on any paid NorthDuty plan (email alerts are on every plan, including Free). On the Zapier side, 'Webhooks by Zapier' is a premium trigger, so it requires a paid Zapier plan.
Any alert rule in the project: health score, response time, failed user journeys, visual differences, SSL expiry, API monitor failures, security score, and domain expiry. Route all of them or only some to the webhook channel.
Yes. Add multiple custom webhook channels — one per Catch Hook URL — and route different alert rules to each, or catch everything in one Zap and use Zapier filters and paths to branch.
Connect NorthDuty to Zapier and turn every monitoring alert into a workflow — logged, ticketed, and escalated automatically.
7 days with every feature unlocked, no credit card required — then keep monitoring on the free forever plan.